Communication plays an important role in our lives: we transfer our ideas, feelings, beliefs through it. And our role is to interpret these thoughts right. As you know we live in a world of cultural diversity where there are thousands of languages and of course we cannot learn them all! In a world of globalization, businesses leave their national territories and go worldwide. Sometimes the growth can stop and the company will not know why. It can be because of sales, quality of the products, etc. But no one ever thought of communication.
Cultural consultation is aimed at helping growing businesses to adapt their products and businesses to the needs of the target audience. It includes the choice of the motto, the choice of colors, and the appropriate language style in order to achieve business goals.
